Magic Quadrant for Digital Marketing Hubs 2017
14.02.2017 G00299410 Adobe, BlueConic, Cxense, DataXu, Eulerian Technologies, IBM, IgnitionOne, Kitewheel, Marketo, MediaMath, Neustar, Nielsen, Oracle, RedPoint, Salesforce, SAP, Sitecore, Turn, Viant Technology, Ysance, Zeta Global.
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
Magic Quadrant for Digital Marketing Hubs 2016
Adobe, DataXu, Epsilon (Conversant), Experian Marketing Services, IBM, IgnitionOne, Kitewheel, Krux, Marin Software, Marketo, MediaMath, Neustar, Nielsen (eXelate), Oracle, RedPoint, Rocket Fuel, Salesforce, Sitecore, Sizmek, Teradata, Turn, Zeta Interactive.
Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.